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Our internet marketing solutions combine every element of your online presence in a holistic process that makes your business goals its focus.
The Net Age approach starts with a careful analysis of your business requirements. Once these are defined, joint strategy planning lets us decide on the way forward, before we begin researching the online behaviour of your target market.
Once we know what your audience is looking for, we can plan and create relevant content that sells, before our web design team matches your site to your corporate identity. Then our web development department adds functionality to enhance user experience, before taking your website live.
Next, we implement your marketing strategy to draw visitors from different sources. By building your online credibility through carefully targeted internet advertising and a link building strategy, we work to improve your market exposure.
Finally, we'll analyse your traffic patterns to find out how effective the strategy is proving, and then re-engineer the various components to improve your results. Because Net Age doesn't just offer a once-off site. Our internet marketing strategies are an ongoing process. They optimise your site, for both visitors and search engines, and make the web work for you.
At Net Age, it's our policy to never accept more than 10 clients a month.
Every Net Age project has the expertise of a whole team of people behind it. The skills of up to 8 professionals are dedicated to every Net Age project before we're satisfied with it, because our philosophy demands that our clients get only the best.
We take pride in the high quality of our workmanship, the standard of our service, and the success of our clients. At Net Age, we believe in the personal touch. We're always willing to go the extra mile, because we know that what's good for our clients is good for us.
A couple of months ago, we wrote an article about the initial limited roll-out of the testing phase of Google Adwords new broad match modifier. At the time, the new modifier was only available for Adwords users in the UK and Canada, but we're pleased to be able to say that it is now active and available in South Africa too.
We've mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important thing that the design, construction and content of your site can affect though is your Google Adwords quality score.
If you're planning on designing banner ads for the Google Adwords Display Network, there are some basic guidelines that you'll need to keep in mind, to ensure that your ad gets approved.
First introduced in 1996, Flash quickly became a popular tool online, allowing the combination of different types of graphics in animation that could be displayed in web browsers. These became known as Flash websites.
The Google display network is a little different from traditional PPC (pay per click) advertising. Unlike the search network, which displays ads alongside search engine results when users search for keywords that you're targeting, the display network displays your ads alongside content which is related to your service or product offerings.
In the first step of a move that some may feel has been a long time coming, Google Adwords recently announced that they've started making a modification to the way their broad match targeting works.
Although the official announcement is only slated for later today, Google's map integrated street view for South Africa is now live. Google Street View is Google's integrated 360° photography taken, as the name suggests, at street level.
With the latest updates to Google's insanely complicated (and effective) algorithm, it's no longer enough to just make sure that you have all your keywords on the page. Now, it's turning out that keyword order has started to matter a lot more too.
If you're a regular Google user, you might have been served up a different version of the Google search page recently. Google has been tweaking its user interface, to make it easier for people to find the information they're looking for, and testing it with random appearances.
Adwords Click To Call is a Google Adwords service that allows users with internet enabled mobile phones to call your business directly, simply by clicking on the link in your Adwords advert.
Now that South Africa has finally got access to PayPal, one of the easiest and safest methods of online payment, we're getting a lot of queries about how to get a PayPal account. (For those who've been living under a rock, PayPal allows you to make and receive online payments, without needing facilities to accept credit card payments, or exposing your credit card details online.)
We've been doing a lot of thinking recently about the way that people use the internet. And especially about the way that they use search engines. As a company interested in search engine optimisation, that's perfectly understandable. And our most recent interest has been sparked by the ongoing rise in navigational searches, which has led us to wonder how exactly the general public use search engines.
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.
In keeping with our recent focus on Google Adwords, here are a few of Google's own tips for running a successful Adwords PPC campaign.
It's a well known fact that internet users, on average, spend less than a single minute on any given page unless there is a compelling reason for them to stay. This means that, when you're planning your website design, you have to design with ease, and speed, of use in mind.
When it comes to hiring somebody to design a website for your business, you're usually paying attention to the goals you'd like your website to achieve. In other words, bringing you business, and converting visitors into leads. But there are other important factors that have to be kept in mind as well, and a professional website design company should help keep you moving in the right direction.
In the months after it's initial release, Ruby on Rails went from being an unknown programmers tool to a worldwide development phenomenon. Not only did it win awards, being named TIOBE's language of the year in 2006, but it became a framework of choice for web development, implementing a wide range of Web 2.0 applications.
Web usability is one of the most important aspects of web development and design, and yet it's one of the aspects that is most often neglected. And one in which insufficient attention can drive visitors away from your site, rather than to it. As a result, web development is a crucial factor in online marketing.
One of the greatest advantages of the internet when it comes to online marketing can be the e-mail marketing campaign. It's low-cost, it's targeted, and it's easy to measure. But that doesn't mean that you should just leap in and start sending emails to everybody whose address you might have or can get. Internet marketing needs to be more subtle than that.
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
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Net Age is a small but dedicated company. With over a decade of online experience, we've got a background that's let us master the many disciplines involved in successful internet marketing.